Are you ready to eff up your online business. The first order of business is to know this; anyone who wants to build a successful online business needs to know how to generate traffic. If you don’t know how to do this properly, then all the efforts you put into the designs, accessibility, and content are not going worth jack shit. 

Traffic is the lifeblood of any business that relies partly or wholely on web visitors, without proper traffic building you’ll never achieve or gain the success you’re hoping for. So, in this comprehensive guide, you will go over everything you need to know about traffic generation, step by step and thoroughly; what it is, why it’s important and how to do it effectively. Don’t worry, we’re throwing in some tips and resources to help you get started! So whether you’re a complete newb or a badass veteran marketer looking to improve your skills and stay in the game; read on!

What is online traffic?

Well, to put it simply; online traffic is what makes your business seen and discoverable by people when they’re searching and browsing through the Internet (e.g., on Google, Facebook, LinkedIn, TikTok, and more). So, if you are not generating traffic, you’re not making money. Yeap, as simple as that.  Online traffic is very important because it allows your business to reach your target audience and market your products or services effectively. So what you need to do is first focus on generating quality traffic that will convert into customers and sales. 

Next, we will be covering the basics of how to generate traffic. 

Just how to generate traffic online?

Search Engine Optimization (SEO)

I’m not sure whether you have heard of this or not, but search engine optimization or also known as SEO, is the simplest yet the most effective way to generate traffic. This is because Google has a massive 92.24% market search in search engines and a whopping 4.3 billion users worldwide. Just in case you are among the uninitiated about SEO, this refers to the process of optimising your website or blog for the search engines so that your website can rank higher on search result pages for the relevant keywords. For example; when someone searches for the relevant keywords, then when your website or one of its pages appears on the list, you’ll get visitors. So the higher up your website is on the list, the more visitors your website will get.

Social Media Marketing

Another great way to generate traffic is through social media. So, if you’re not already active on Facebook, Twitter, Tiktok, LinkedIn or Instagram; then we implore you to step out from your man-cave and explore the world. You’re missing out on huge opportunities, through these social media channels, you can reach a larger audience and potential customers. If you use them correctly you can drive a lot of traffic back to your website.

However, in order for you to explore search and social, you need content and creatives. In other words, you need to provide value in any form to capture attention and keep them interested with your offerings. Simply put, produce and post only quality content, not crappy content. 

Onto the next step, now that you have gone through the basics for generating traffic for your online business. However, these are just the basics for generating traffic, we will go over more advanced methods in the next section. 

Paid Media

One of the advanced methods is using paid media. However, this should be used with caution, well, unless you’re filthy rich. Anyway, paid media refers to any form of paid advertising, such as Google Ads and Facebook Ads. They are indeed very effective in generating traffic, but they are also very costly if not done properly. But if you have a solid understanding of paid media, and know how to fully benefit from it, we recommend you to use it. 

Brand Building

The second one is branding or brand building. Branding involves creating a strong and recognisable brand for your business so that people will be able to remember and recognise your brand. When people recognise your brand, they will be more convinced and likely to visit your website. Branding your business will give it a unique identity that no other business has. This will make people remember your business name, what are the services or products your business offers, and more convincing which leads to more traffic. But you must first understand and know your target audience, only then you can create a brand voice and image that appeals to your target audience. So make sure to do your target audience research. But make sure the visual elements also reflect and align with your brand identity, not just some crappy copy and paste visuals.

Also, make sure to treat your brand as a person. This is to give a strong and consistent brand voice across all of your marketing materials and channels, from social media posts to your website. This help sets your business and brand apart from your competitors. 

Content Marketing Strategy

Once you know and identify all the elements of your target audience, you can start to generate traffic with the right content marketing strategy. It all comes down to what type of content marketing can effectively promote your business. When you to make waves, there are several distinct kinds of content marketing you use. 

•       Blogs
•       Videos
•       Infographics
•       Case Studies
•       eBooks
•       User-generated content
•       Checklists
•       Memes
•       Testimonials/Reviews
•       Whitepapers

Well, as you can see there are quite a few ways to generate online traffic. And there’s no such thing as a definitive or a surefire way solution. The best way to generate traffic is by understanding your target audience, your goals, and the industry you are in. 

Well, it is time for you to get to planning and experimenting with some of these newly learn methods! Don’t be afraid to try and fail, it will take more than one attempt to find the right methods.

Read on on all the other chapters of this definitive guide as you will be amazed the tips and tricks into building traffic for your business and start making more sales. 

Building online traffic can be a real hustle, but don’t worry. Because this guide covers everything you need to know about building online traffic and content marketing. From the very basics to more advanced strategies, all simplified for you.